Innovation keeps us ahead of the curve.

Through the continuous development of our innovative marketing intelligence platform, we empower our customers to gain deeper customer insights and share accurate and compelling data-driven stories, more quickly than ever before. This, in turn, results in faster, data-driven decisions and a strong advertising performance.


Organizations from a wide range of industries (financial services, pharmaceuticals, media, CPG, advertising and others) are relying on Insight Hub to deliver a fully integrated marketing intelligence solution. They range in size from moderate to large and include some of the most well-known household brands.


Insight Rocket was founded on innovation. We saw numerous flaws in the collection, analysis and presentation of digital data, especially for the purposes of marketing. First, the time-consuming nature of data integration left analysts with little time to make the most of information and insight. Oftentimes, they were faced with a “too-little-too-late” scenario. Second, the tools analysts had to present their findings were lacking. Specifically, it was too difficult to tell the true story of what the data was saying. Ineffective internal communication often leads to inaction. At Insight Rocket, we’ve been able to not only eliminate these obstacles, but to also make enormous improvements in how data is collected and insight is shared. Our clients are experiencing transformations in how they benefit from digital analytics. And we’re just getting started.


Insight Rocket is led by a team of experienced and talented executives, whose industry vision and rich business intelligence expertise have resulted in an innovative consolidated solution, called Insight Hub. Our leaders have an unmatched passion and continuous drive to deliver a state-of-the-art marketing intelligence solution that is flexible for all enterprises and industries.

DAVID MILLROD  Managing Partner

A patented inventor, David’s passion is developing creative technology solutions to real life business challenges. By optimizing the blend of off-the-shelf products, proprietary software, and subject matter expertise, he achieves exceptional and lasting results for his clients. David began his career with ten years at Morgan Stanley’s renowned IT organization, and went on to manage large scale web projects as a partner at USWeb/marchFIRST. In 2001 he founded Technology Leaders, a pioneering web analytics consultancy and for many years led its consulting team in implementing WebTrends, Adobe Omniture, and Google Analytics at scores of large organizations. It was during that time that the need for a new approach to digital analytics became clear and led to the launch of Insight Rocket.

DAVID SMITH  Software Engineering

Few software engineers can rival the breadth and depth of David’s technology expertise. Through his fluency in multiple languages and systems he is able to efficiently develop custom solutions that unlock for his clients the potential of their existing technology investments. As a founder of Technology Leaders he delivered sophisticated analytics solutions to many clients, including Realogy, Honeywell, 3M, and David architected and leads the software engineering for many of Insight Rocket’s unique technologies.

TUCKER MCDONAGH  Business Development

Business development entrepreneur has provided executive leadership, strategic business development, M&A, management consulting and sales/business development to innovative and emerging internet services, software and technology companies to help them grow to the next level via evaluating and creating new business opportunities, new relationships, new markets, new alliances, new channels and new merger & acquisition opportunities. Active participant with company management team in areas where his skills and experiences can be leveraged in support of company goals with emphasis on deriving business development growth and operational efficiencies. Previously held senior executive positions with marchFIRST/USWeb, Coopers & Lybrand/Computer Assistance, and Digital Equipment. Accredited 501(a) private investor and former member of the New York Angels, Institute for Private Investors and Connecticut Venture Group.


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