03 Dec Ogilvy CommonHealth Worldwide and Insight Rocket Co-present at the DAA New York Symposium

Iyiola Obayomi of Ogilvy CommonHealth Worldwide, the health behavior experts of Ogilvy & Mather, and Insight Rocket’s David Millrod have been tapped to co-deliver a presentation on “Big Pharma’s Big Data” at the annual Digital Analytics Association (DAA) New York Symposium on December 4 at the Graduate Center, CUNY in New York City.

Iyiola Obayomi is Senior Director of Marketing Analytics at Ogilvy Healthworld’s New York office and David Millrod is a Managing Partner at Insight Rocket, a digital analytics acceleration service. Ogilvy CommonHealth Worldwide is a WPP company WPPGY -0.53%www.wpp.com ). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

In their lecture, Obayomi and Millrod will share the successes and challenges encountered when working to unify and analyze multichannel marketing data for one of the largest pharmaceutical companies in the world. Data was collected from call centers, sales reps and digital media, and for the first time, were brought together into an interactive online system. Topics to be covered in their discussion include: the business imperative for change, planning a customer-centric analytics solution, examples of newly answerable analytical questions and data democratization.

The theme of this year’s DAA New York Symposium is “Beyond the Hype: Cutting Big Data Down to Size – a practical afternoon for marketing and analytics leaders. A real-world look at the state of business and data.” A concentrated and fast-moving survey of the people, platforms and practices organizations are using today to play and win in the age of big data, the event will focus on getting past the hype and bringing ‘big data’ down off its pedestal, showing how real companies are organizing for data-driven decisions, and reshaping data into manageable, meaningful sets that allow smart analysts to deliver actionable insights for business.

The DAA is a not-for-profit, volunteer association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 3000 members worldwide, representing forty countries and a broad spectrum of expertise.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

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