Automating Covid-19 Data Storytelling

In April 2020, Insight Rocket launched its free, daily, hyper-local COVID-19 news service. Since then, we’ve shared over 100,000 COVID-19 data stories with hundreds of subscribers. When we first launched, infection rates were sky high near us in New Jersey, so we experienced firsthand the challenge of deciding how often our family could safely leave home. News reports and websites gave state totals, but what we needed was in-depth, local info. We soon realized that Insight Rocket’s automated data storytelling platform could help both us and others navigate the ups and downs of the crisis by delivering concise, timely, trustworthy local data.