18 Apr Three Types of Analytics Consumers
Posted at 13:31h
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Events
by Plamen Arnaudov
As analysts, one of the most powerful lessons we learn is to distrust averages. Far too often those averages blend together and blur distinct populations. Similarly, marketers know to show ads tailored to different audience segments.
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In Analytics, One Size Doesn’t Fit All
As analysts, one of the most powerful lessons we learn is to distrust averages. Far too often those averages blend together and blur distinct populations. Similarly, marketers know to show ads tailored to different audience segments. The same should be true in analytics: to succeed we need to segment our audience correctly and give each group what it needs.
A tailored approach goes well beyond solely having a short version of your deck for executives. Who should be able to interactively explore their data? Who needs a narrative story? Which (if any) analytics software licenses should you purchase for each audience segment?
The Three Types of Analytics Consumers
+ See how a lack of segmentation hurts analytics adoption
+ Hear about the three types of analytics consumers
+ Consider ways of helping your audience self-segment
+ Watch how Insight Rocket can extend the reach of your existing Tableau licenses
Upcoming Insight Rocket Product Webinars
If you’d like to see a fast-paced demonstration of our analytics publishing portal for Tableau, please join one of our upcoming Wednesday 2-2:30 PM EDT demo sessions on April 12th, April 19th, or April 26th.
Ready for a one-on-one discussion? Schedule a individual session with our experts to discuss your organization’s analytics ROI goals and see a personalized demo on how Insight Rocket can help you achieve them. Simply share a convenient time for us to connect and we will be in touch to coordinate.
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